THE BEST NEW MAKEUP YOU HAVE TO TRY FOR SPRING

Rihanna for Fenty Beauty

Rihanna for Fenty Beauty

Rihanna for Fenty Beauty

Rihanna for Fenty Beauty

Here at Allure, we love makeup. Like really, really love makeup. Our beauty editors could talk liquid liner, highlighter, and foundation all damn day (and we often do). After all, it is our job and not one we take lightly. We eagerly pore over every new launch, every emerging brand, and have an encyclopedia of dupes in our brains at all times. While we're partial to our particular faves, our heart rates spike with each exciting makeup release. Who knows, maybe there will be some newfangled primer that actually works for our finicky skin type or an innovative mascara that truly checks off every box on our criteria.

Plus, with each launch, it's always cool to see what innovations beauty brands come up with to improve on a formula or design. One could easily say that makeup is the one thing exempt from the "if it ain't broke, don't fix it" mantra. That's the exciting part of the ever-expanding beauty market: finding new makeup treasures to further complete our artistic visions of becoming ourselves. Check out all the new makeup launches (and February's launches) that we're currently obsessing over. And don't forget to check out the new skin-care and hair product launches, too.

Fenty Beauty Body Lava in Trophy Wife

Fenty Beauty Body Lava in Trophy Wife

The dull days of winter are behind us because on the spring equinox — a fitting day — Rihanna has decided to announce that Fenty Beauty is not only bringing back Body Lava in its original two shades, it's adding a new one: Trophy Wife. So now, along with the Trophy Wife Killawatt Highlighter, you can ostensibly paint your whole body to look like a literal trophy (marital status notwithstanding). This is also a limited-edition drop, so get it while it's hot and you can blind everyone with your glistening shins on that first bare-legged day this spring. It hits Fentybeauty.com, in-store at Sephora and sephora.com March 21.

$59 (Shop Now)

via Allure


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